


For generations, the image of the year-end holidays has included a mailbox brimming with colorful envelopes seasons greetings from friends, relatives, and businesses. Checking the mail in December often meant finding a stack of Christmas cards or holiday newsletters to pin to the fridge or display on the mantel. While that tradition isn’t gone, a new one is rapidly taking its place: the digital holiday card. Instead of dropping cards in a post box, more and more people are clicking “Send” and delivering holiday cheer straight to loved ones’ email or even phone.
The shift from physical to digital holiday cards has been underway for a while, but it dramatically accelerated in recent years. In December 2020, when the pandemic kept many apart, digital cards usage spiked as one of the safest, quickest ways to reach out. Even as life normalizes, that habit has stuck. In fact, data from late 2024 shows online searches and usage of holiday e-cards peaking at record levels (wiseguyreports.com), indicating enduring popularity. And a market report noted a 57% increase in e-card use during major holidays like New Year’s and Christmas (globalgrowthinsights.com), reflecting how mainstream the practice has become.
Why are online cards becoming the new norm for the holidays? Let’s unwrap the reasons:
The holidays are joyful and often hectic. There are gifts to buy, meals to prepare, travel to arrange. Sending physical cards, while lovely, can be time-consuming: you need to purchase cards (or order photo cards), hand-write messages, address envelopes, buy stamps, and get them out with enough lead time for postal delivery. For many, that’s a daunting task in an already busy month.
Digital cards remove nearly all these friction points. You can create and send a holiday card to dozens of people in one sitting, without leaving your home or office. No stamps, no worrying about postal deadlines. If you realize on December 24th that you forgot to send a card to Cousin Alex in Australia, no problem an e-card can reach them instantly, whereas a mailed card would be weeks late.
This convenience doesn’t mean less thought; you can still personalize e-cards (more on that soon). But it does mean more people actually follow through on sending greetings because the process is easier. Consider busy young families or professionals: they might have skipped cards entirely some years out of sheer lack of time. Now, with digital options, they can send season’s greetings during a lunch break via a few clicks. Thus, digital cards are helping preserve the tradition of holiday well-wishing by adapting it to modern busy lifestyles. It’s telling that surveys show over 64% of users prefer e-cards for their instant delivery and ease of customization (globalgrowthinsights.com) exactly what’s needed during the crunch of holiday season.
Digital holiday cards aren’t just easier; in many ways, they’re more fun. They can do things paper cards cannot:
The upshot is, online cards expand the creative canvas for holiday greetings. As a result, many people feel they can express the holiday spirit more vividly. Instead of a static message, they’re creating a little holiday mood or story for recipients.
It’s interesting to see how sending digital cards is itself becoming a ritual:
Some families have a “card creation day” now perhaps the weekend after Thanksgiving, they’ll sit together at the computer selecting a template, choosing photos, writing a message and picking out just the right festive song for their e-card. It can be a fun family activity, similar to how writing and addressing paper cards together was in the past. Kids might enjoy picking the animation or recording a greeting to include. This involvement can be more engaging for children than the old process of parents writing and kids maybe signing their name if old enough.
Another emerging trend is the video call + e-card combo. For example, a family might schedule a group video chat with far-away relatives on Christmas Day or Christmas Eve. After the call, they send an e-card to all participants with photos/screenshots from the call or a thank-you note for the time spent together. Or vice versa: send an animated invitation e-card ahead of time saying “Join us on Zoom at X time wear your ugly sweater!” turning the card into both an invite and a piece of holiday flair.
For many, especially younger folks, posting a “Merry Christmas” or “Happy Hanukkah” e-card on social media has become the modern equivalent of mailing out cards. They design one nice digital greeting and then share it on Instagram or Facebook for all their friends to see. It’s less targeted but reaches everyone in their network. Interestingly, corporate research found social media integration is driving holiday e-card engagement, with roughly 39% of e-cards now shared on platforms like Facebook and WhatsApp (globalgrowthinsights.com). The concept of a “holiday card list” is thus evolving sometimes it’s an email list, other times it’s just your friends list on social. But the intention is the same: sending good vibes at year’s end.
Additionally, the eco-friendly aspect of digital cards has become part of some families’ values and tradition. Let’s explore that:
We discussed earlier how many trees and emissions physical cards can involve. During the holidays, those numbers are particularly eye-opening. Each year, Americans alone send around 1.3 billion holiday cards, which University of Exeter researchers equated to the carbon footprint of 22,000 homes’ energy use for one year. And in the UK, sending 1 billion Christmas cards equates to about 300,000 trees cut down. That environmental impact has not gone unnoticed. A lot of people, especially those trying to reduce waste during the holidays (when it tends to spike), have embraced e-cards as a greener alternative. An article from an eco-oriented e-card provider reminded readers that e-cards save paper, eliminate delivery emissions, and produce no physical waste.
Families and companies have even started advertising this choice: e.g., a business might email clients a holiday e-card and mention “In support of sustainability, we chose to send e-cards and donate what we’d have spent on paper cards to a tree-planting charity.” It frames digital cards as a positive ethical decision, not just a cost-saving one. Many recipients, especially environmentally conscious millennials and Gen Z, appreciate that. Surveys back this up: 46% of respondents cite environmental reasons for choosing digital cards (globalgrowthinsights.com), and eco-conscious choices are fueling about 34% of e-card market growth (globalgrowthinsights.com). Indeed, digital holiday cards have been promoted by environmental groups as a simple way to enjoy the holidays more sustainably.
This eco angle is becoming part of the tradition some friend groups challenge each other to do a “no-paper holiday”, which includes e-cards, e-gifts (digital gift cards), etc. It doesn’t diminish the holiday spirit; if anything, it adds a layer of doing good (less waste) to the festivities.
It’s not just individuals; companies have widely adopted digital holiday cards too, which further cements this as the new norm:
Early on, some holiday purists or older family members might have been skeptical of e-cards: “It’s not the same as holding a card in your hand.” And true, there is a tactile charm to physical cards that digital can’t replicate directly. But over time, most have warmed up as they see the advantages and as digital cards themselves have gotten more thoughtful and high-quality.
For those who still adore physical cards, many families now do both in a hybrid approach: They might mail a few traditional cards to close relatives who cherish them (or to those not tech-savvy enough for e-cards), and send digital cards to the rest of their list. Some use digital for certain purposes (like the broad “Happy Holidays to all our friends on social media” post, as mentioned, while still sending grandma a handwritten card). There’s no rule you can’t mix methods.
But we’re increasingly seeing new families (newlyweds, new homeowners in their 20s/30s) start with digital-first, making it their tradition. They might never buy a paper holiday card pack at all; instead, each year they craft a unique digital greeting. For them, the nostalgia may one day be about “remember those early GIF e-cards we used to send, how cheesy they look now” just like one might reminisce about vintage Hallmark designs.
Importantly, the spirit remains: reaching out with well-wishes, reflecting on the year, sharing a bit of one’s life and hope for the next. Whether that arrives in an envelope or an email is secondary to the connection it fosters.
Holiday traditions evolve with times we’ve gone from handwritten letters delivered by horseback to postcards, to mass-produced cards, and now to instant digital greetings across the globe. The constant is the human need to connect and celebrate one another as the year draws to a close. Digital holiday cards are simply the latest expression of that need, fitting our contemporary lifestyle.
Far from being impersonal or second-rate, they often enable even more personal, creative, and frequent exchanges of holiday cheer. People are sending more greetings (to more people) because e-cards make it so easy, and often with more engaging content that spreads smiles. Grandparents get to see animations from grandkids, friends get to watch highlight reels of each other’s year, and Mother Earth gets a bit of a break with fewer trees felled for paper. Companies maintain warm rapport with clients and remote colleagues feel remembered.
So if your inbox starts to fill up this December with as many digital seasons greetings as your mailbox once did with paper cards, take it as a sign of the times and an invitation to join in the new tradition. Pour a cup of cocoa, click open those e-cards, maybe even FaceTime the sender to say thanks. Holiday cheer goes digital, yes, but the joy is as real as ever.